OMODA&JAECOO Accelerates Global Presence with High-Impact Brand Campaign at Dubai International Airport

Published June 24th, 2025 - 09:54 GMT

OMODA&JAECOO, one of the world’s fastest-growing smart mobility and technology brands, has made a bold statement in the UAE by taking over Dubai International Airport — one of the busiest and most luxurious air hubs globally — with a premium branding and advertising campaign. The campaign marks a major milestone in the company’s rapid international expansion and underlines its strategic commitment to the UAE and wider Middle East region.

In just two years, OMODA&JAECOO has entered 41 global markets and surpassed 540,000 units in cumulative sales, positioning itself as the fastest-growing new auto player in the world. The brand’s latest move in Dubai demonstrates its ambition to engage with high-value international audiences, business travellers, and local consumers in one of the world’s most influential transit locations.

Iconic Visibility at Dubai International Airport

With its brand name now prominently displayed across key touchpoints in Dubai International Airport — from digital billboards to premium signage — OMODA&JAECOO is capitalizing on the airport’s unparalleled footfall and prestige. This visual takeover not only elevates brand visibility but reinforces its image as a premium, forward-looking automotive innovator. Dubai International Airport, known as a global gateway for luxury and innovation, provides the ideal platform for OMODA&JAECOO to connect with trend-conscious, tech-savvy, and high-net-worth individuals.

Strengthening Presence in the UAE and Middle East

OMODA & JAECOO’s participation at DXB is a key milestone in the brand’s strategic expansion across the Middle East. Officially launched in the UAE in February 2025, OMODA & JAECOO’s local subsidiary now serves as the central hub for the entire Middle East and GCC region. This strong foundation allows the brand to tailor its products and services to the unique needs of regional customers, providing them with a personalized and enhanced ownership experience.

“We’re excited to see our footprint in the UAE grow, with showrooms already established in Deira Dubai, Ras Al Khaimah, and the recently opened location in Fujairah. With further expansions underway, we look forward to opening new showrooms in Sharjah and Abu Dhabi later this year, underscoring our long-term commitment to the market,” said Shawn Xu, Chief Executive Officer of OMODA & JAECOO Automobile International.

“To better serve our customers, we’ve also launched a state-of-the-art, 12,000 sqm integrated spare parts centre— the largest of its kind among Chinese auto brands in the region. This facility ensures a 100% parts fulfilment rate and a 24-hour supply of urgent components (VOR), significantly enhancing the quality of our after-sales service.”

Driving Innovation and Lifestyle Transformation

As part of its UAE growth strategy, OMODA&JAECOO is preparing to introduce its new JAECOO J5 — a premium outdoor light off-road SUV designed for both adventure seekers and pet-friendly lifestyles. Alongside the J5, the upcoming launch of the OMODA C7, a next-generation NEOCrossover, is expected to further strengthen the brand’s appeal among the UAE’s young, urban, and environmentally aware consumers.

A Born-Global Brand with UAE at Its Core

“Dubai and the UAE represent the future of mobility — innovative, premium, and connected,” said Shawn Xu. “Our brand campaign at Dubai International Airport isn’t just about visibility. It’s about aligning with the UAE’s forward-thinking vision and delivering high-value experiences for the region’s most discerning drivers.”

With more than 300 showrooms across Europe, a record 370% year-on-year growth in NEV sales, and a rapid expansion into Latin America and Asia, OMODA&JAECOO is not just building a global footprint — it’s setting new benchmarks for speed, scale, and strategic market engagement. And with Dubai International Airport as its new global branding stage, the company’s UAE journey is only just beginning.

Background Information

OMODA & JAECOO

OMODA & JAECOO is an innovative automobile brand pioneering the future of mobility globally, bringing to life the philosophy of new products, new technology, and new ecosystems in the Middle East under two distinct sub-brands, each with its own charm. Its pathbreaking vehicles enrich automotive experiences through their world-class design aesthetics, superb performance standards, and rigorous emphasis on environmental sustainability.

Dedicated to elevating every journey into an exhilarating experience and delivering exceptional value at every turn, OMODA & JAECOO’s elegantly designed vehicles place customers at the heart of the experience, seamlessly blending convenience, sportiness, and unrivalled entertainment options on the move.

The brand portfolio includes new energy hybrids and purely electric vehicles, underlining its commitment to environmental sustainability. Captivating the world with its first launches, OMODA C5 and JAECOO 7, the trendsetting automotive brand unveiled the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV at its Ecological Conference, in Wuhu, China, reiterating the brand’s unwavering commitment to premium comfort, sporty style, and superior finishes.

Backed by rigorous testing, OMODA & JAECOO vehicles deliver top-notch performance and quality. With a focus on fuel efficiency and extended battery life for electric vehicles, the brand is contributing to shaping a low-carbon automotive universe.

Innovations such as the O-Universe and intelligent safety systems prioritise the well-being of users, focusing on smart living and future lifestyles. OMODA & JAECOO is not just redefining mobility but shaping a future where innovation, performance, and sustainability converge to create unforgettable automotive experiences.

OMODA & JAECOO was introduced to international markets as a marque of Chery, the fifth largest automobile manufacturer group in China and the largest Chinese automobile exporter since 2003, extending its 27-year legacy beyond borders.