Omanoil enriches the lives of people across the sultanate with At'a campaign

Celebrating the values of Ramadan, Oman Oil Marketing Company (omanoil) launched the second edition of its At’a campaign to enrich the lives of people across the Sultanate during the Holy Month. Under the theme ‘Together We Give More’, omanoil will donate 10% of all its sales from select ahlain convenience stores in the Governorates of Muscat, Al Batinah, Al Sharqiyah, Ad Dakhiliyah and Dhofar from the  16^th to 25^th June 2016. This year, the At’a initiative also features a nationwide media campaign, charitable donations and social media competitions all aimed to instill a culture of giving through lending a helping hand and acts of kindness.

Taking the company’s care beyond the pump to new levels, the campaign kicked off with a series of special videos that highlight the principles of generosity and compassion. Social media personality Ahmed Al Abri (@abu_aflah) has also joined At’a to drive the cause further.

Jaber Sulaiman Al Busaidi, Corporate Affairs Manager at Oman Oil Marketing Company said, “Since our inception, omanoil has maintained its long-held commitment to enhancing the lives of people in the Sultanate. At’a is about giving back and supporting those less fortunate. Building on our success from our first edition, this year we are going beyond monetary sums and focusing on having a positive impact on the people around us, may it be a family member, friend, neighbor or even a stranger. It is about that one act of kindness, one small gesture that can make the difference. We maybe leading the campaign, but we are calling upon everyone in Oman to join us to become catalysts of change.”

Believers in the power of charity, omanoil has strongly supported communities throughout the Sultanate with a number of humanitarian and charitable programs and campaigns. The company’s portfolio of social initiatives includes road safety programs, environmental protection and awareness campaigns, blood donation drives, and safety scheme.