NTT DATA Acquires Zero&One to Accelerate Cloud Growth across the Middle East

Press release

Published February 9th, 2026 - 06:42 GMT

NTT DATA Acquires Zero&One to Accelerate Cloud Growth across the Middle East

NTT DATA, a global leader in AI, digital business and technology services, has acquired Zero&One, an Amazon Web Services (AWS) Premier Tier Services Partner in the Middle East and North Africa (MENA). The acquisition significantly strengthens NTT DATA’s cloud capabilities and positions it to tap into the rapidly expanding Middle East cloud services market.

Founded in 2017 and headquartered in Dubai, Zero&One is a leading regional cloud consultancy. The company holds nine AWS competencies and was one of the first in the region to achieve the AWS Generative AI Competency. In 2025, Zero&One was named AWS’s MENA Consulting Partner of the Year and received the Rising Star Partner of the Year (Consulting) and Design Partner of the Year awards at the EMEA level.

The acquisition supports NTT DATA’s regional growth ambitions as the Middle East cloud market enters a period of significant growth. Saudi Arabia’s cloud services market was valued at $4.77 billion last year and is expected to more than double by the early 2030s. AWS has announced that it will launch an AWS Region in the Kingdom of Saudi Arabia in 2026.
“This acquisition enables us to deliver high-impact solutions and enhance the value we bring to organizations in the Middle East. Zero&One’s expertise strengthens our ability to deliver the speed, scale and technical depth clients need in today’s cloud-first environment,” said Burcak Soydan, Managing Director for the Middle East at NTT DATA.

“Joining NTT DATA is the natural next step in our growth journey,” said Ali El Kontar, CEO of Zero&One. “We’ve built our reputation on delivering world-class cloud expertise to organizations across the Middle East. As part of NTT DATA, we can now combine our regional knowledge and AWS specialization with global resources, expanded service offerings and the ability to support clients on an even larger scale. Our teams share a commitment to innovation and client success, making this an ideal partnership”.

The acquisition enables NTT DATA to offer comprehensive cloud services to Middle East and African clients, including cloud migration, application modernization, cloud-native development, data analytics and AI solutions.

Background Information

NTT DATA

NTT DATA drives innovation – from advisory and implementation, to managed services and beyond, continuously enhances SAP solutions to make them work for companies – and for their people. Aiming to help companies to transform, grow and become more successful, NTT DATA connects with a more than in-depth expertise for SAP solutions its clients´ business opportunities with the latest technologies – individually and across all business areas. As part of the NTT DATA group and as a global strategic partner of SAP, with close ties to other partners, NTT DATA gives clients and prospects access to innovative solutions and developments and thus makes an important contribution to innovation and long-term business success. NTT DATA employs more than 15,000 people in more than 30 countries.