Nissan, Shikoku Electric Join Forces to Promote Electric Cars

Press release

Published February 14th, 2018 - 08:46 GMT

Nissan and Shikoku Electric Power are working together to promote the use of electric vehicles and reduce the environmental impact of automobiles.

Buyers of the new Nissan LEAF in a region of western Japan will earn points that they can use to help pay their utility bills, as part of a partnership to promote electric cars.

Beginning Feb. 1, customers of Shikoku Electric Power Co. who purchase a new Nissan LEAF will receive “Yonden Points,” which can be applied toward their monthly electricity bill. Customers can earn points a month for a maximum of three years.

Nissan Motor Co., Ltd. and Shikoku Electric Power Co. are working together to promote the use of electric vehicles and reduce the environmental impact of automobiles. In September 2017, Nissan unveiled an all-new version of its 100% electric Nissan LEAF, offering powerful acceleration, agile handling and advanced technologies such as Nissan’s ProPILOT autonomous driving technology.

The new, zero-emission Nissan LEAF embodies Nissan Intelligent Mobility, the company’s vision for changing how vehicles are powered, driven and integrated into society.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.