Nissan Renews Commitment To Sustainable Mobility At Expo 2020 Dubai

Press release

Published February 28th, 2022 - 11:21 GMT

Nissan Renews Commitment To Sustainable Mobility At Expo 2020 Dubai

Nissan Patrol 70th Anniversary at Al Wasl Plaza.

Highlights

Nissan, the Official Automotive Partner of Expo 2020 Dubai, continues its commitment to a greener, safer, and more connected future with the release of a new video as part of its Let’s Move brand campaign. Developed especially for the brand’s participation with Expo 2020 Dubai, the video showcases latest models and the breadth of Nissan Intelligent Mobility features.

Designed to translate the brand’s vision for the future of mobility and align with Expo 2020 Dubai’s theme of ‘Connecting Minds and Creating the Future’, the campaign draws attention towards the importance of building a more sustainable future through the utilization of forward-looking, human-centric technologies. This vision is closely aligned with the brand’s corporate purpose of driving innovation to enrich people’s lives.

Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, said: “Building on the success of our Let’s Move campaign, launched in October last year, we are proud to roll-out the second phase of the campaign that focuses on the exciting future Nissan is bringing to life through its products and a host of Nissan Intelligent Mobility technologies. As we move closer to a future that is cleaner, greener, and more connected than ever before, we are honored to do so alongside Expo 2020 Dubai, as confirmation of our shared goals and vision for a more sustainable future.”

The thrilling video, which highlights a range of Nissan vehicles and technologies, includes appearances from the brand’s first all-electric crossover and the epitome of Nissan Intelligent Mobility, the Ariya. Other models that appear in the video and highlight the features that enable customers to come onboard this move include the all-new 2022 Nissan Pathfinder and the Nissan Patrol 70th Anniversary 2022 model, both of which were launched at Expo 2020 Dubai in December, in addition to the race-inspired Patrol NISMO and redesigned family SUV X-TERRA.

Click here to watch the video on YouTube.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.