Nissan presents X Factor winner with 2024 Nissan X-TRAIL

Press release

Published January 23rd, 2024 - 08:53 GMT

Nissan presents X Factor winner with 2024 Nissan X-TRAIL

During the event

Following a riveting season filled with exceptional talent and electrifying performances, Nissan and Dubai Media’s Dubai TV are thrilled to celebrate Haneen Elshater as the winner of Dubai TV’s X Factor's Season 1. Announced during the season’s final episode which aired on Dubai TV earlier this month, Haneen Elshater won several awards including the grand prize, the 2024 Nissan X-Trail.

The handover ceremony took place earlier this week at the Nissan Showroom in Dubai where Nissan executives, including Abdulilah Wazni, Director of Marketing and Customer Experience for Nissan in the Middle East and Abdulwahed Juma, CEO of Commercial Affairs and Partnerships Sector, Dubai Media, were present to congratulate the winner.

Abdulilah Wazni, Director of Marketing and Customer Experience for Nissan in the Middle East, said: "We are thrilled to have collaborated with Dubai Media’s Dubai TV to power the inaugural season of X Factor, pushing the boundaries of entertainment. Witnessing extraordinary talent challenging the norm and defying ordinary throughout this talent show was truly exhilarating. Beyond being a symbol of recognition, the X-TRAIL’s innovative design, coupled with safety, convenience, and comfort features, make it a perfect reflection of the exceptional journey embarked upon by Haneen Elshater during the talent competition.”

Abdulwahed Juma highlighted the substantial value added by the first season of "X Factor" to Dubai TV's lineup, reflecting Dubai Media's capabilities all while strengthening ties with private sector entities, driving comprehensive development, and realizing Dubai's ambitious visions and contributing to a media renaissance. He emphasized the longstanding relationship with Nissan, being a leading regional brand, aligning with Dubai TV's goals to launch innovative programs, meeting viewers' needs. and Dubai Media's strategic goals, supporting vocal talents and enhancing audience interaction.

Born and raised in Egypt, Haneen Elshater shocked the audience with her stellar singing abilities, in numerous performances through the season, leaving a lasting impression on both the judges and viewers alike. In addition to winning the new Nissan X-Trial, Elshater received a special contract to produce a collection of songs with Warner Music Middle East, one of the world’s leading music publishers.

The 2024 Nissan X-TRAIL, a Premium Urban Crossover designed to defy ordinary, symbolizes Nissan's commitment to meeting the varying needs of customers in the Middle East. Impressing drivers with its innovative design and practicality, the 2024 Nissan X-TRAIL was presented by Nissan and its local partners in Abu Dhabi, Dubai and Kuwait; namely Al Masaood Automobiles, Arabian Automobiles Company, and Al Babtain respectively.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.