Nissan holds sales executive contest (NISEC)

Press release

Published October 3rd, 2011 - 11:09 GMT

Al Bawaba

Bustami & Saheb Trading Co. (BSTC), the exclusive dealers of NISSAN in Jordan, recently hosted its annual NISSAN’s Sales Executive Contest (NISEC) at the new showroom in Mecca street on Friday the 30th of September 2011. The participating candidates were all Sales Executives from various NISSAN showrooms.

The event aimed at motivating and boosting the moral of the Company’s Sales Executive team members. This goal was achieved through a series of challenging, yet exciting group activities.

The one-day event comprised several activities such as: enhancing the employees’ capabilities and capitalizing on points of strength and using the latter to best serve the customers.

The winners of NISEC contest were: first place winner – Mr. Tareq Al-Zaben, second place winner –Mr. Ghaith Al-Momani, and the third place winner, Mr. Ahmed Qatanani. These winners have been rewarded with certificates from NISSAN Jordan. The first place winner is qualified to participate in the regional contest in Dubai. Ultimately, short listed nominees are to participate in the NISEC International Contest in Japan.

CEO of BSTC, Mr. Ghassan Bustami said: “We are committed to investing in our human resources, particularly, the sales executive team, simply because we feel that they hold the key to making the NISSAN brand stand out in Jordan. We are never complacent when it comes to arming our sales team with the skills they need to excel, which continually adds value to NISSAN’s reputation in Jordan”.

“It is our pleasure to provide our customers with the best services; and there is nothing more crucial to us than our customers’ satisfaction,” he further added.

It is important to note that Bustami & Saheb Trading Co. (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. BSTC teaming up with NISSAN represents a milestone in the Middle East retailer market.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

Company Profile

Bustami and Saheb Trading Co.

Established in 1969 in Amman, Bustami & Saheb Co. – LTD is the exclusive dealer of Nissan and Infiniti in Jordan. It is fully equipped with facilities and a professional workforce that delivers world-class standards and service for Nissan and Infiniti vehicles. BSTC represents a milestone in the Middle East retailer market that led to the launch of facilities displaying various car models, a system that deeply incorporates marketing, sales and after-sales, with optimum plans to ensure the maximum satisfaction and protection of its most valuable asset, the customer. With several showrooms and parts and service centers located throughout the Kingdom, BSTC is currently expanding its network.