Nissan To Establish New Vehicle Customization And Motorsports Company

Press release

Published January 5th, 2022 - 08:36 GMT

Nissan To Establish New Vehicle Customization And Motorsports Company

Nissan GT-R NISMO.

Highlights

Nissan Motor announced plans to establish a new company through the integration of two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO).

Nissan Motor Co., Ltd. announced plans to establish a new company through the integration of two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO). The new company is to be established on April 1, 2022.

The integration is aimed to better globally utilize Autech's know-how in developing and manufacturing customized vehicles and NISMO’s brand power built up through motorsports. Positioned as an important strategic subsidiary, the new company is expected to contribute to Nissan’s sustainable growth.

Nissan aims to deliver a variety of exciting cars, provide experiences that better connect people and society, and to expand the possibilities of mobility

Nissan Chief Operating Officer Ashwani Gupta said: “Autech, with its wide range of expertise, is a pioneer of customized vehicles. NISMO, through motorsports and enhanced driving pleasure, is a symbol of the spirit of challenge in Nissan cars. We are confident that the integration of these two companies will bring us even closer to the pinnacle of exciting mobility we are aiming for.”

Autech and NISMO CEO Takao Katagiri said: “Both Autech and NISMO have more than 30 years’ experience and have a solid and wide fan base. By connecting the high aspirations of our employees and advanced craftsmanship for the future, we aim to reach ever greater heights as a presence loved and supported by customers.”

New company outline

Name	Nissan Motorsports & Customizing Co., Ltd.
Business	Conversion, motorsports, parts and accessories development, business entrusted and commissioned by Nissan Motor Co., Ltd.
Month of integration	April 2022
Address	● Headquarters: 824-2, Hagisono, Chigasaki-shi, Kanagawa-ken, Japan ●Autech operations: As above ● NISMO operations: 6-1Daikoku-cho, Tsurumi-ku, Yokohama-shi, Kanagawa-ken, Japan
President and CEO	Takao Katagiri
Capital	480 million yen
Employees	Approximately 600

References:
● Autech Japan Inc. outline
● Nissan Motorsports International Co., Ltd. outline

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.