Nissan Is Back In The Super Bowl With One Message: A Thrilling Drive Changes Everything

Press release

Published February 11th, 2022 - 08:29 GMT

Nissan Is Back In The Super Bowl With One Message: A Thrilling Drive Changes Everything

Nissan Thrill Driver - Behind The Scenes

Highlights

Getting behind the wheel of an iconic car can completely transform your attitude.

Getting behind the wheel of an iconic car can completely transform your attitude. Nissan's Super Bowl commercial, set to air during the fourth quarter of the Big Game on Feb. 13, brings that unique confidence to life with an equally iconic cast.

The 60-second ad titled "Thrill Driver" is part of a 360-degree campaign featuring the all-new 2023 Nissan Z and the all-new, all-electric 2023 Nissan Ariya. The spot is led by Emmy Award Winning Actor and Co-Creator of Schitt's Creek Eugene Levy and includes a special guest appearance by Nissan Brand Ambassador Brie Larson. The ad also features actors Danai Gurira, Dave Bautista and Catherine O'Hara.

In addition to the TV commercial directed by Craig Gillespie (I Tonya, Cruella) and produced by TBWA/Chiat/Day/NY, Nissan's campaign features a 360-degree ecosystem of content that combine to promote Nissan's Thrill Driver spot as a major motion picture, teasing it the way a Hollywood studio would advertise release of an upcoming film.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.