Millennium Hotels and Resorts Middle East and Africa Unveils New My Millennium Loyalty Programme
Millennium Hotels and Resorts, Middle East and Africa, one of the fastest growing hotel management companies in the region, today launched its new loyalty programme, My Millennium, offering more privileges for members, including a chance to win one million My Points.
The key features of the new My Millennium Guest Reward Programme will include exclusive rates, the best on any available channel; double points every ten nights; celebration treats on birthdays and other special occasions; enhanced stay experience using My Points, available at the point of booking, including room upgrades, discounted amenities and services, and digital vouchers – all immediately redeemable.
Guests who will enrol in the My Millennium loyalty programme and book their stay in any of the Millennium properties worldwide will also qualify in the Stay Like a Millionaire Promotion, offering members a chance to win one million My Points.
With a total of one million My Points, the lucky winner can travel the world by redeeming up to 55 free nights at over 100 participating hotels across China, New Zealand, Asia, the UK, the USA and the Middle East. My Points can also be used for room upgrades and an exciting selection of lifestyle rewards.
For each qualified stay booked via the Millennium website during the promotion period, My Millennium members will be eligible for one entry into the lucky draw. The more members stay the more chances they have of winning. The draw, which will take place from until September 30, 2019, is open to new and existing My Millennium members staying at participating hotels across the world. The result will be announced on November 4, 2019.
“We are committed to building a stronger and long-term relationship with our members and the enhanced features of the My Millennium Rewards Program ensure that loyal guests enjoy a host of privileges to encourage repeat stays. We have introduced a simplified, single tier loyalty programme so they can easily redeem their rewards and enjoy their earned valuable points. The programme is also accessible via My Millennium mobile application, providing more convenience to our members,” noted Kevork Deldelian, chief operating officer, Millennium Hotels and Resorts Middle East and Africa.
The guest reward programme’s single tier membership enable guests to redeem more than a hundred incredible rewards, from discounted rates during the booking process, room upgrade, dining voucher and hotel nights to shopping experiences with leading international brands such as Spotify, Google Play, Amazon, Uber, Apple and country-specific retailers such as Marks & Spencer and Macy’s, to name a few.
My Millennium members also have access to a wide range of unique and once-in-a-lifetime experiences including access to Chelsea Football Club through its partnership with Millennium Hotels & Resorts.
Visitors and exhibitors to Arabian Travel Market (ATM) can learn more about the new My Millennium Guest Rewards programme by visiting the Millennium Hotels and Resorts stand at Sheikh Saeed Hall Hotel Stand - HC 0550 during the four-day trade fair at Dubai World Trade Center.
Background Information
Millennium & Copthorne Hotels
Millennium Hotels and Resorts was founded in 1989, on the vision of its Chairman, Kwek Leng Beng, who leads Singapore’s Hong Leong Group.