LG Offers A Fresh Take On Effortless Laundry In The Middle East With The Revolutionary Washtower™

Press release

Published August 19th, 2024 - 08:34 GMT

LG Offers A Fresh Take On Effortless Laundry In The Middle East With The Revolutionary Washtower™

LG Electronics (LG) is redefining laundry convenience in the Middle East with its innovative WashTower™, the cutting-edge, AI-powered washer and dryer combination that offers a seamless laundry experience, ensuring effortless care for every garment.

Tailored for modern living, the LG WashTower™ is designed to make laundry day a breeze. Whether it's the 27-inch or 24-inch drum model, this integrated solution offers impressive capacities with washing loads of up to 19kg and drying loads of up to 16kg. Even the more compact version doesn’t compromise, providing 12kg of washing and 10kg of drying capacity – perfect for households or businesses with varied laundry needs.

At the heart of the WashTower™ is LG's advanced Artificial Intelligence Direct Drive™ (AI DD™) technology. This feature takes the guesswork out of laundry by analyzing fabric types and determining the optimal washing pattern, ensuring clothes are treated with the care they deserve. Paired with Smart Pairing™, which automatically syncs the dryer to the washer's settings, the WashTower™ streamlines the entire process, reducing fabric wear and extending the life of your wardrobe.

The user-friendly all-in-one control panel places everything you need at your fingertips, simplifying laundry management. With additional features like the LG Allergy Care cycle, TurboWash 360, DUAL Inverter Heat Pump™ Dryer, Auto Cleaning Condenser, and LG ThinQ™ connectivity, the WashTower™ caters to the fast-paced lifestyle of today's consumers, offering enhanced functionality and peace of mind.

LG’s WashTower™ isn’t just about saving space—it’s about making laundry effortless, efficient, and smarter. And in the Middle East market, the WashTower™ stands as a testament to LG's commitment to delivering practical, innovative solutions that make life easier.

Learn more about LG’s WashTower please visit: LG WashTower™ - Stackable Washer Dryer | LG UAE

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.