Lexus and Salehe Bembury Announce New Collaborative Apparel Collection

Driven by a shared goal of pushing the boundaries of design and creativity, luxury automaker Lexus and inventive designer Salehe Bembury announced a collection showcasing a range of collaborative apparel printed on Champion silhouettes. 

Lexus’ future-looking mobility innovation and Bembury’s signature nature-inspired design ethos come together for this capsule that challenges the status quo within the automotive space. In celebration of the next generation of Lexus and its commitment to electrification, the collaboration brings together two distinct, yet synergistic, design approaches that come to life on the blank canvas of Champion’s most popular Reverse Weave styles. 

For this partnership, Bembury approached Lexus’ push towards the electrification of its vehicle lineup through his own lens, while bringing in graphic elements derived from the overall partnership and the Lexus NX. The 2022 Lexus NX, which was designed and engineered with the future of luxury in mind, served as a point of inspiration. The all-new vehicle ushers in a new era of electrification, intuitive technology, performance and design.  

The Lexus x Salehe Bembury collection includes three unisex items: a hoodie, t-shirt and cap. The designs were created by merging recognizable elements of Bembury’s body of work, such as his logo and signature fingerprint, with graphic elements extracted from the Lexus brand and its NX vehicle. As an emblem of a fresh and forward-thinking approach, the collaboration reimagines Lexus’ iconic logo, distilling its human-centric design into an apparel collection. Archway shapes on the front and back were used to tie the design elements together, symbolizing a pathway towards the future. Graphic accents on the back frame the word ‘electrified’ and were based on the taillights of the Lexus NX.  

The project is a continued partnership between Lexus and Bembury, who designed a rendering of the LZ-F Electrified concept interior as part of the Virtual Interiors Program in April 2021.