The Legend is Back: Markazia Toyota Launches Toyota Crown in Jordan

Markazia Toyota has launched the 16th generation Toyota Crown in Jordan. The highly-anticipated flagship vehicle is ready to turn heads and inspire car enthusiasts with its unique combination of bold design, powerful acceleration and premium comfort. Built to provide an intuitive driving experience that exceeds expectations and establishes a new benchmark in the premium segment throughout the region, the price of the Toyota Crown starts at JOD 49,500.

The unveiling of one of the world’s most-loved vehicles since the 1950s took place recently in Madaboun, on the sidelines of the 'Cassette' event, headlined by Egyptian star Ehab Tawfik, accompanied by DJ Said Murad and Lebanese artist Ziad Malik and amidst a large crowd of guests.

Toyota Crown Features and Specifications

To achieve a more exciting driving style, the Toyota Crown comes exclusively with a choice of two environmentally friendly powertrains. The first hybrid electric powertrain consists of a front electric motor and Toyota’s first-ever 2.4-liter inline four-cylinder turbo engine, mated with direct shift six-speed automatic transmission. A rear wheel eAxle that includes a high output water-cooled electric motor is coupled with the hybrid electric system to directly transmit force to the four wheels. These ensure a thrilling throttle response and linear acceleration throughout the power band, along with a combined power of 348 hp and 460 nm of torque.

The second hybrid-electric powertrain consists of two electric motors and a 2.5-liter four-cylinder petrol engine, generating a total power of 222 hp. The hybrid-electric system, paired with an Electric Continuously Variable Transmission (e-CVT), achieves the lowest fuel efficiency while elevating the driving experience to new levels.

Toyota Crown Interior and Exterior Design

The Toyota Crown’s exterior design is characterized by its simplicity and sleek modernity, combined with its high-quality interior features to create the ideal vehicle for everyone. The similarly refined interior of the Crown is designed for comfort and convenience, with the new Toyota car's unique height providing a better view of the road, as well as easy entry and exit.

The new Crown's cabin is accentuated by a range of advanced features. These encompass a 12.3-inch touchscreen multimedia system with Apple CarPlay® and Android Auto™ compatibility, 12.3-inch TFT color meter that allows users to choose from 12 patterns to suit their tastes, color head-up display (HUD), dual-zone automatic air conditioning system with rear AC vents, 11-speaker JBL surround sound system, panoramic roof, multi-adjustable power, as well as ventilated front seats and 60/40 split and reclining rear seats. For added convenience, the vehicle is equipped with a hands-free, electrically powered trunk that can be activated using a foot-operated system when the user’s hands are full.

As with any Toyota car, safety is a top priority for the new Crown. Drivers can enjoy complete peace of mind, thanks to Toyota Safety Sense, an advanced safety and driver assistance system that includes a Pre-Collision System (PCS) with an expanded detection range for vehicles, pedestrians, cyclists and motorcycles, together with new features such as Automatic Emergency Brake, Emergency Steering Assist and Acceleration Suppression at Low Speed.

Furthermore, the new Crown also features Toyota's first-ever Safe Exit Assist (SEA), which uses the Blind Spot Monitor (BSM) to help prevent accidents. This system detects approaching traffic or cyclists from the rear and automatically cancels door opening to avoid potential collisions. The new Toyota car also features eight SRS airbags, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Parking Assist Monitor (PAM), Parking Support Brake (PKSB), Rear Cross-Traffic Alert (RCTA), Drive-Start Control (DSC), Panoramic View Monitor (PVM), Rear Camera Cleaning System and Hill-Start Assist Control (HAC), among others.

Markazia Toyota welcomes customers to its Toyota showroom on Mecca Street, Amman, to explore firsthand the exceptional comfort, advanced safety and cutting-edge features of the Toyota Crown. With an authorized dealership purchase, customers can enjoy quality assurance, exclusive incentives, original Toyota spare parts and comprehensive after-sales services at the Markazia Toyota service center for a reliable vehicle and seamless ownership experience.

About Markazia

Markazia is the sole distributor of Toyota, Lexus, Hino trucks and Yamaha motorcycles and scooters in Jordan. Since 1999, it has established itself as a leading company in automobile sales, after sale services and spare parts with five dealers spread over the Kingdom. Markazia aims to be a lifelong partner to Jordanians, especially youth, whose growth and success reflect positively on the company. Thus, a CSR program and a strategic approach grounded in the community are what make Markazia more than just a distributor, but an effective corporation that works for the betterment of society.

Markazia has proven its unwavering commitment to uphold the Toyota key principles of value for money, safety, quality, innovation and environmental responsibility through its impeccable services and corporate values. Toyota’s diverse product line guarantees that the needs of each and every client, no matter how different, are met through a vehicle that seamlessly complements their lifestyle and acts as an extension of their personality.

For questions or inquiries, contact Markazia Toyota via the WhatsApp YOTA BOT at 06-550-8080.