Land Rover celebrates Middle East achievers in next Instalment of MYLAND campaign

Hot on the heels of the launch of its new MENA creative communications platform, MYLAND, luxury SUV manufacturer, Land Rover, has revealed a collaboration with some of the region’s most noteworthy achievers to tell their unique stories via a series of films entitled, ‘My Journey, My Inspiration’.

Hailing from Oman, Qatar, Lebanon and the UAE, the achievers come from different walks of life but all share one thing in common. They are inspired by the culture and heritage of the land, and have succeeded in truly going above and beyond in their accomplishments, subsequently epitomising the sentiment behind Land Rover’s new MYLAND campaign. 

Produced by Emirati Film Director and friend of the Land Rover brand, Ali Mostafa, and directed by Emirati Filmmaker, Ahmed Abdulqader, the ‘My Journey, My Inspiration’ films will be hosted on MYLANDMENA.com. The films capture the achievers’ inspirational success stories through challenging times, driven by their entrepreneurial spirit and unwavering determination to achieve adventurous pursuits. 

The videos are currently being shot on location across the region and will be revealed on the MYLANDMENA.com website, which also hosts Land Rover stories, competitions, activities and initiatives, along with regional user-generated content. 

Commenting on the collaboration, Chris Wilde, Brand Director of Jaguar Land Rover MENA, said, “Our intention with ‘My Journey, My Inspiration’ was to recognise and celebrate the people who have been inspired by their land, heritage or country to go above and beyond in their achievements. From trekking to the Antarctic, to setting world athletic records, or climbing mountains to raise money for cancer patients, these achievers are a true inspiration for us all, and I hope people share the same sense of pride we feel in their accomplishments.” 

The ‘My Journey, My Inspiration’ videos will be available on MYLANDMENA.com in early 2015, with a series of challenging Land Rover expeditions also currently underway, following expert teams as they cross harsh territories in Saudi Arabia, Oman and the UAE.