Jordanian Fund for Human Development and Pepsico Launch 11th Tomooh Saad Abdul-Latif Education Program

Press release

Published December 3rd, 2017 - 10:07 GMT

During the signing ceremony

PepsiCo and the Jordanian Hashemite Fund for Human Development (JOHUD) have signed an agreement to launch the eleventh phase of the Tomooh Saad Abdul-Latif Education Program. The agreement was inked in November 2017 by JOHUD Patron, Farah Al Daghistani, and PepsiCo-Jordan General Manager, Eng. Nidal Hamam, on behalf of PepsiCo.

The Tomooh Saad Abdul-Latif Education Program, which was co-launched in 2007 by the National Goodwill Campaign and PepsiCo, aims at helping academically-gifted public university students facing financial challenges complete their higher education. By virtue of the agreement, around 135 recipients for the academic year 2017/2018 will be selected according to specific criteria by the National Goodwill Campaign, which will identify scholarship recipients through JOHUD’s 51 Community Development Centers located across the Kingdom.

Eng. Hamam reaffirmed the Company’s ongoing commitment toward youth and ensuring their education. He said, “A total of 185 students benefited from the Program for the academic year 2016/2017, while the number of annual scholarships granted over the past ten years has reached 1,757, of which 311 students have graduated with various degrees from public universities.”

Launched regionally by PepsiCo in 2005,Tomooh is an education program aimed at assisting academically-gifted students facing financial challenges in the Middle East to pursue higher education. The Program is part of PepsiCo’s commitment to supporting the Arab World by assisting disadvantaged communities based on individual needs, particularly within the education field.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.