Jaguar Land Rover develops intelligent self-learning car of the future

Cutting-edge technology is being pioneered by researchers at Jaguar Land Rover to develop a truly intelligent self-learning vehicle that will offer a completely personalised driving experience and help prevent accidents by reducing driver distraction.

Using the latest machine learning and artificial intelligence techniques, Jaguar Land Rover’s self-learning car will offer a comprehensive array of services to the driver, courtesy of a new learning algorithm that recognises who is in the car and learns their preferences and driving style. The software then applies this learning by using a range of variables including a personalized calendar, the time of day, traffic conditions, and the weather to predict driver behaviour and take over multiple daily driving chores, subsequently allowing the driver to better concentrate on the road ahead.

Features included in the self-learning car comprise: Vehicle personalization, destination prediction, fuel assist, predictive phone call, passenger awareness, intelligent notifications, and auto adaptive cruise control (ACC), among others. 

Additionally, the personalised experience will not be limited to the car owned by the driver. If an intelligent Jaguar or Land Rover vehicle is hired in the future, the car will recognise both the driver and passengers, and offer them the same preferences learned by their car at home. 

Dr. Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover, said, “The aim of our self-learning technology is to minimise driver distraction, which will help reduce the risk of accidents. Presenting the driver with information just at the right time whilst driving will reduce both cognitive distraction and the need for the driver to look away from the road to scroll through phone lists, or adjust mirrors, temperature or seat functions while on the road.” 

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors[m1] - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - commented, “Developing such a cutting-edge concept is further testament to Jaguar Land Rover’s commitment to pioneering the introduction of and deploying brilliant technology innovations that are unmatched worldwide. We look forward to showcasing the new self-learning vehicles at the Mahmoudia Motors showroom, and are confident that they will be a huge hit among our Jordanian customer base.”