Jaguar Land Rover opens factory in Brazil

Jaguar Land Rover (JLR) has opened its new £240 million manufacturing facility and Education Business Partnership Centre in the state of Rio de Janeiro, Brazil. The plant inaugurationrepresents the first time a UK-based automotive group has opened a production centre in Latin America. The creation of new international factories allows JLR to offer its customers even more exciting new models, protect against currency fluctuations and create a globally competitive business. The new facility will build both the Range Rover Evoque and Land Rover Discovery Sport for Brazilian customers. 

The plant also includes JLR’s first overseas Education Business Partnership Centre, which will provide a range of classroom activities for up to 12,000 local children each year. These will help them to develop key skills and work awareness, and inspire them to pursue rewarding future careers at JLR. 

At the plant inauguration, Wolfgang Stadler, JLR’s Executive Director of Manufacturing, said, “The opening of JLR’s new, world-class facility in Brazil marks the latest exciting milestone in our global expansion. Land Rover is already Brazil’s market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil.” 

He added, “We are proud of the strong links that we have established with the communities close to our existing plants and the same is true here in Brazil. Our Education Business Partnership Centre is just one step we are taking to deliver exciting educational programmes to local children of all ages. Our ambition is to encourage them to consider a career in the automotive industry in the future.”