Jaguar Land Rover previews pioneering Automotive Research Technologies

Press release
Published May 18th, 2014 - 07:35 GMT

Al Bawaba
Al Bawaba

On the eve of the New York International Auto Show, Jaguar Land Rover previewed some of the advanced research being developed to deliver intelligent on and off-road driving for the customers of tomorrow. 

The technologies included remote control off-road driving, predictive infrared laser scanning, gesture and voice control activation, smart glass that transforms the connectivity of the interior experience, as well as semi-autonomous driving both on and off-road. 

“The car of the future will become more capable, more clean, more connected, more desirable and more intelligent. These are the five themes that are leading the research we are undertaking at Jaguar Land Rover today,” said Dr. Wolfgang Epple, Director of Research and Technology at Jaguar Land Rover.   

Dr. Epple added, “We are showcasing some very exciting new technologies on the Discovery Vision Concept car. While some have real potential and others are just concepts, both Jaguar and Land Rover will continue to set new standards and continue to grow by bringing these new technologies and innovations to our customers worldwide.” 

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors  - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - commented, “The Jaguar Land Rover brand has become renowned for continuously pushing the boundaries of its class-leading capabilities, subsequently revolutionizing the automotive industry. The Discovery Vision Concept proved to be a standout at the Jaguar Land Rover booth at the New York International Auto Show, and we look forward to eventually showcasing it at our Mahmoudia Motors showroom.” 

 

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. 

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. 

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Mahmoudia Motors

Established in Jordan in 1999 under the umbrella of Mahmoudia Group, Mahmoudia Motors is the sole and official dealer of Jaguar and Land Rover vehicles in the Kingdom. Providing the local market with premium luxury cars, Mahmoudia Motors is a name synonymous with innovation, unparalleled sophistication, powerful performance and unrivalled safety standards, positioning it as a leading dealership within the Jordanian automotive industry. Mahmoudia Motors is a customer-centric company, and over the years, it has been recognized by numerous prominent regional dealership awards for its exceptional customer service. The automotive group ensures its customers enjoy access to highly professional and qualified after-sales services through its state-of-the-art service centre, which is staffed by specialized and certified mechanics and technicians for each individual car brand.

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