Infiniti establishes Managing Director role for the Middle East – Juergen Schmitz appointed

Infiniti has moved further forward with the implementation of its global transformation plan which began in 2012. The company has established a dedicated Managing Director role for its business in the Middle East which will give Infiniti a sharper structural focus on the premium segment and enhancethe brand’s distinct identity. Ensuring the brand has a dedicated leader in key markets is a central strategy of Infiniti’s global transformation plan.

Juergen Schmitz will be Infiniti Middle East’s first Managing Director, having been General Manager for the past three years. Schmitz will assume his new responsibilities with immediate effect, and report to François Goupil de Bouillé, Vice President, Infiniti Europe, Middle East and Africa (EMEA).