Infiniti Takes ‘Movember’ Beyond the Mustache, with Taboo-Breaking Men’s Health Campaign

Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, is taking ‘Movember’ beyond the moustache with its taboo-breaking campaign encouraging an active lifestyle among men through a series of online challenges. Participants can register on the #NotAboutTheStache microsite using their social media login details to complete daily tasks and upload their videos and pictures in order to collect virtual points. The challenges have been designed to boost every day health and wellbeing and encourage an active lifestyle with achievable tasks like ‘take 10,000 steps a day’.

Salah Yamout, Director of Sales and Marketing at Arabian Automobiles Company commented, “The campaign is part of our ongoing CSR efforts and follows a very successful launch of ‘Pinkfiniti’ - the largest influencer campaign in the GCC which saw over 20 top personalities gathering to support the breast cancer cause. Our #NotAboutTheStache campaign is expected to generate similarly impressive awareness for men’s health by putting INFINITI’s ‘Nurture’ philosophy into action on a grand scale. We are harnessing the power of social media to awaken a touch of healthy competition and improve men’s health across the UAE and beyond, and we encourage our male customers and fans to take on our 21-day challenge.”

At the end of the 21 days, participants will receive a complementary medial consultation at Fakih Medical Centre and hosted at the INFINITI Center for a ‘Manpering’ day offering a range of grooming products, a moustache stylist, workout tips and fashion styling from one of the region’s top style gurus, along with additional rewards for one winner.

INFINITI of Arabian Automobiles Company invites you to participate in #NotAboutTheStache by logging on to http://www.notaboutthestache.com/ and registering your path towards a healthier lifestyle.