Iconic Launches Summer’18 Campaign

Press release

Published April 4th, 2018 - 07:37 GMT

The fresh and youthful campaign will showcase the best of the summer trends in true ICONIC style.

ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has just launched its Summer’18 campaign with brand ambassador Varun Dhawan. Adding oomph to the campaign alongside Varun is Bollywood star Esha Gupta. The fresh and youthful campaign will showcase the best of the summer trends in true ICONIC style.

With the new collection, you can define your seasonal style with an array of trends ranging from the casual safari look that highlights comfort and relaxed attitude to a more feminine and whimsical ladylike dress code. Casual resort wear is key for women while Men lean towards a minimal line with a contemporary look playing with prints. Men can take their pick from collections that feature a ton of Pink for those who embrace more washed out tones.

The new campaign and the uber cool TVC is out in the GCC and across varied communication channels including Outdoor, Radio, TV & Online.

Head over to ICONIC and shop the latest Summer collection available at Salam Mall in Salmiya and at Sama Mall in Fintas.

Background Information

THE ICONIC

As the leading online fashion and sports retailer in Australia and New Zealand, we are here to define the future of retail. We are a bunch of style-savvy, creative, and forward-thinking individuals with a dream to create a better shopping experience for you; maybe one you haven't even imagined yet.

Since launching in 2011, THE ICONIC has focused on channeling the latest technology to provide unrivaled access to more than 1,000 local and international brands and a huge 60,000 fashion and sports products for men and women.

Company Profile

Landmark Group

The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.