Hyundai supports Spanish Super Cup at Jeddah Starvin lounge & café

It was a distinctive sporty night for the crowd who watched the final match of Spanish Super Cup between Barcelona and Manchester United at Jeddah Starvin Lounge & café restaurant located on Al Corniche Road with exclusive sponsorship from Hyundai.  

Mohoammed Yousuf Naghi Motors, Hyundai sole dealer in KSA, supported this great event by setting up two huge stands for the latest Hyundai compact vehicles before the start of the match at Jeddah Starvin Café.

This step from Hyundai is to support and share young people their interests in various life aspects. The company introduced some new creativity through Hyundai vehicles 2012; Azera and Veloster.

Wael Bakri, Mohammed Yousuf Naghi Motors Marketing General Manager said “Hyundai had taken into consideration that the design must meet youth modern requirements in terms of elegance of design and quality in addition to durability and strength of performance in the most difficult circumstances, as equipped with the latest global navigation devices. With the tangible change that Hyundai have and which is very clear in designs of new models, it was an obligation for us to be in tune with this change in our marketing tools and in line with manufacturer strategies to support sports, activities sectors and soccer international championships such as World Cup, European Cup and many other international tournaments. We will expand our support and our sponsorship to activate our participation in Zain Saudi league. We will also move more and more of this in the upcoming years and we promise sports fans that we will be with them on many occasions and sporting events.”

“Because the compact cars reflect the mentality of today's youth, we provide the latest and fashionable models in this category; the all 2012 new Velostr and Azera” Bakri added.

Mohammad Abu Hajar, CEO of Bench Mark Agency, the organizer of the event said: "We are so happy to repeat such successful marketing experience where the marketing idea ​​of connecting number of leading companies was the forerunner to infringe upon the full support of all companies that we offered them sponsorship deal. After the great success of the event we organized in the final of Super Spanish Cup and through our follow-up to the event popularity in the Gulf region, we plan to expand on this successful experience.”

He added: “We are trying, through our own experience, to encourage companies to change their understanding of traditional public relations and working with them to change the mental image of the Saudi consumer for their brands which is reflected positively on the consumption behavior of their products and increases steadily from their sales. We are looking for the best way for them to communicate with the target group at the lowest possible cost and often change our customers’ convictions of and urge them to go into the experience of new solutions such as communication with consumers through social networking.”

Worth mention, Starvin is a new Lounge & café just opened in Jeddah - Saudi Arabia, and welcomes everyone to enjoy the match offering a variety of International cuisine such as Oriental, Italian and Middle Eastern foods, also includes a Chinese cook show.

"Benchmark", the organizing company promoted the event through extensive advertisements on the social networking sites.

Abdul Naser Al Moqadem, Al Riyady Editor - In - Chief, media sponsor, asserted that "The presence in such events with the participation of a large audience of young people is our goal because they are the target who read our newspaper, hoping to consolidate in this event that the creative idea generates from a deep understanding of the aspirations of companies and their marketing policies and seek to replicate the experience of major sporting events in the future”

The occasion was attended by more than 500 fans.