Hyundai honours Strategic Partners in the UAE

Juma Al Majid Establishment (JAME), the sole distributor of Hyundai Motors in the UAE, celebrated yet another year of success alongside its partners at its annual Strategic Partners Conference 2013 hosted at the Grand Hyatt in Dubai.

The event was attended by JAME management, some government companies,  leading car rental companies, VIP guests, dignitaries and customers including Tom Lee - Head of Hyundai Middle East Regional Headquarters, and marks major brand success and business growth for Hyundai in the region.  

Mr. Khaled Issa – Chief Operating Officer, Juma Al Majid Group, stressed on the importance of showing appreciation for the partners whose support and contribution are integral to achieving business success, “We are so proud of the achievements Hyundai has made a record year for the company that also marked 30 years of partnership, recording 68 per cent growth from 2011. it must be noted that this would not have been possible without the tremendous support of our partners who have a vested interest in the growth of the brand.”

Held every year, the conference helps Hyundai highlight the extensive efforts expended to continuously promote its brand in the region and also serves as an excellent platform to strengthen JAME’s ties with existing fleet customers, “This is a great opportunity for us to also share our developmental plans for the coming year with the brand ambassadors who are our strategic partners and are directly involved in realising them,” noted Issa.

He added “2012 however is our greatest year as it will mark the celebration of our 30 years anniversary with Hyundai Motor Company”.

Hyundai has registered tremendous sales growth in recent years making it one of the top selling brands in the region and in turn giving rise to new possibilities to propel the brand name further in the next few years.

Issa also discussed his company’s strategy to position Hyundai as a top business partner in the rent-a-car business & transportation with further plans to introduce a quality-based price structure with yearly incentive targets. He confirmed JAME would be launching a special support programme for fleet companies and other companies with special price-led schemes for a limited time and limited quantities as a show of appreciation.