Ford Announces Ambitious Middle East Electrification Plan with Four New Hybrids in Four Years

Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified vehicles.

“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president, Ford Middle East and Africa.

The Middle East is one of the world’s most receptive new energy vehicle markets, due to strong government support around the region and growing customer acceptance. Ford’s Middle East electrified vehicle plan will focus on hybrids in the utility segment – one of Ford’s core strengths.

The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of those plans, joining the Fusion Hybrid currently available in some Middle East markets. The F-150 Hybrid will offer powerful towing and payload capacity and operate as a mobile generator.

Ford’s global utility line-up will feature the company’s first hybrid models powered by EcoBoost^® rather than naturally aspirated engines, further improving performance and fuel economy.