Enjoy a legendary Ferrari world Abu Dhabi experience with the park’s new membership programme

Press release
Published June 21st, 2012 - 09:32 GMT

FWAD box
FWAD box

Fans of Ferrari World Abu Dhabi can look forward to unlimited park access, exclusive invites and great value benefits with the launch of the theme park’s brand new annual pass programme – Legends.

Legends members will be able to enjoy year-round general admission to Ferrari World Abu Dhabi, exclusive invites to quarterly member-only activities, updates on park events, promotions and special offers. Members will also receive exclusive access to Express ticket counters for accompanying guests along with a 10% discount for up to four guest tickets per visit – great for when friends and family come to visit.

In addition, members will receive great value benefits including a 10% discount for members and up to four of their guests when indulging in delicious dining experiences at any of the Park’s restaurants and a 10% discount on purchases from the Park’s two unique stores. For those looking to enjoy the many other attractions of Abu Dhabi’s biggest leisure hub Yas Island, members will also be able to enjoy 20% off hotel stays at Yas Viceroy, Crowne Plaza Yas Island, Radisson Blu, Park Inn, Centro Yas Island, and Yas Island Rotana and a 20% off activities at Yas Marina Circuit.

There’s endless fun for the whole family – and an even bigger saving – for those choosing the special Family Package which grants a bonus 20% off purchases of five or more annual passes.

According to Andy Keeling, Park Manager of Ferrari World Abu Dhabi, the Legends Programme will be a great way for UAE residents and frequent travelers from the region to enjoy everything the Park has to offer all year round at great value.

"Ferrari World Abu Dhabi is one of those exciting places that can offer you a fun experience with a different flavor each and every time you visit. The new Legends Programme offers great benefits for families who are keen to enjoy a series of fun days out – especially during the summer when opportunities for entertainment activities dry up. With its completely air-conditioned environment and more than 20 Ferrari inspired indoor attractions, Ferrari World Abu Dhabi is an excellent destination to keep the kids entertained over the long summer months.”

He added: “There are so many reasons for visitors to keep coming back. From the thrilling simulator rides and roller coasters to the fun family rides, Ferrari displays, racing memorabilia, great Italian restaurants honoring Ferrari’s homeland, boutiques and more, the theme park offers visitors the chance to immerse themselves over and over again in a legendary entertainment experience. The Legends Annual Pass Programme would also make an excellent gift that will keep on giving.”

Designed to be an engaging experience for all ages, Ferrari World Abu Dhabi offers not just the high intensity thrill rides like Formula Rossa and Scuderia Challenge, but informative experiences for fans like  Pit Wall and Racing Legends that let them look beyond the iconic brand to its passionate soul, rich technological heritage and amazing racing triumphs. 

A brand new ride Viaggio in Italia takes visitors on an aerial journey flying high across the Italian countryside, hills and towns along a route inspired by the iconic Mille Miglia race. Adrenaline-junkies can additionally get a bird’s eye view of Yas Island from atop G-Force while families can take a virtual plunge to the fantastical depths of the ocean or into fiery caves on the incredibly popular multisensory Speed of Magic ride.

In addition, no visit to Ferrari World Abu Dhabi would be complete without the chance to savour a true taste of Italy. Whether it's a full family meal at Mamma Rossella or cosy lunch at Ristorante Cavallino, visitors can look forward to working their way through a new menu of authentic delicacies each time they return.

You can sign up for your Legends membership at Ferrari World Abu Dhabi for AED 950 for guests 1.5m & above and AED 625 for guests below 1.5m.

Background Information

Ferrari

Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success.

Ferrari Middle East & Africa is based in Dubai. The company provides services and support to its authorized dealer network with Sales and After-Sales, Customer Service, PR and Marketing activities in the following nine markets: Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, South-Africa, UAE.

Check out our PR service


Signal PressWire is the world’s largest independent Middle East PR distribution service.

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content