Eton Institute launches basic photography workshops in partnership with Sony

Eton Institute, the UAE’s largest training and development centre, in association with Sony Middle East and Africa is hosting a series of ‘Basic Photography Workshops’ in Abu Dhabi and Dubai for all aspiring photographers out there, free of cost with any purchase of Sony Alpha SLT or NEX cameras. Moreover, with every purchase of a Sony product (excluding Sony mobile phones) worth AED 500 or more, buyers will be entitled to the photography workshop for just AED 100.

This unique opportunity will give photographers hands on experience of the essentials of photography. The workshop is designed to help individuals explore their camera’s most useful functions and take them on an electrifying journey of design, texture, colour, perspective and story through the lens of their camera.

“One of the greatest pleasures of attending this photography workshop is that you get to meet people who are as much in love with photography as you are. The aim of this workshop is to arm the participants with essential photographic terminology and give the basic tips for creating captivating photos. The workshop will help you see the world rather than just look at it,” commented Moaz Khan, Marketing Manager at Eton Institute.

Shirai Toshiaki, Head of Digital Imaging Business, Sony Middle East and Africa FZE, said: “The partnership has offered Sony an opportunity to connect with consumers, particularly in the digital imaging product category. In addition to enhancing photography skills, the workshop will allow us to train owners to get more out of their cameras.”

“The new Alpha A99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design. And with the NEX series, we are revolutionizing the world of compact system cameras by bringing a full DSLR experience to consumers in compact size. It’s the perfect balance of size, performance and quality.”