Etihad Airways Lights Up Burj Khalifa in Dubai With a Dazzling ‘Choose Well’ Show

Press release

Published April 30th, 2019 - 05:53 GMT

Burj Khalifa EAG

Highlights

Etihad Airways has lit up the world’s tallest building, the iconic Burj Khalifa in Dubai, with a spectacular branded light and sound display to celebrate the next stage of its ‘Choose Well’ brand promise at the start of A

Etihad Airways, the national airline of the UAE, has lit up the world’s tallest building, the iconic Burj Khalifa in Dubai, with a spectacular branded light and sound display to celebrate the next stage of its ‘Choose Well’ brand promise at the start of Arabian Travel Market.

At the event, the airline unveiled a major Economy transformation programme starting with the cabin upgrade and refurbishment of its Airbus A320 and A321 aircraft, including new seats and personalised streaming entertainment, and a completely new and improved Economy dining concept onall its flights.

A new advertising campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its supporting soundtrack, was launched the same day. As part of Etihad’s overall ‘Choose Well’ brand platform, the campaign will drive greater awareness of the airline’s commitment to providing its guests with greater control, choice and value by personalising their travel experiences.

Background Information

Etihad Airways

As an airline, Etihad has come a long way in a short time – just like its home Abu Dhabi.

The airline was established by Royal (Emiri) Decree in July 2003 and is wholly owned by the Government of Abu Dhabi with a mandate to operate safely, commercially and profitably.