ENOC expands ZOOM network with three new stores in Dubai

Emirates National Oil Company (ENOC) has expanded its ZOOM convenience store network with the opening of three new outlets across Dubai. The newly opened stores include a ZOOM with Pronto franchised store in Cluster A at Jumeirah Lake Towers, while the other two which are company operated are a ZOOM with Pronto in Makateb Building in Deira and a ZOOM Mart, ENOC’s home-grown 24-hour neighbourhood grocery concept, in Umm Hurair Apartments, Oud Metha. 

The ZOOM stores in different formats offer the full breadth of convenience retailing closer to the community. The opening of the franchised store also underlines the increased interest by entrepreneurs to operate ZOOM stores under franchising agreements. 

Burhan Al Hashemi, Managing Director of ENOC Retail, said: “The expansion of our network highlights the credentials of ENOC Retail as a leading player in the convenience retail business in Dubai. The ZOOM stores have redefined the concept of easy retail by not only offering motorists a choice of products at service stations but also taking the concept closer to the communities. Our focus on expanding our network through franchises will further contribute to promoting the growth of small and medium enterprises, a core focus of the Dubai Government.” 

ENOC Retail Systems offers full support to franchising the successful ZOOM store model including training programmes for the entrepreneurs. A full franchising manual that outlines how to operate the ZOOM store concept is also provided. The store in Jumeirah Lake Towers also has a franchised outlet of Pronto, the fresh food and coffee concept store. 

ENOC Retail is one of the core businesses of ENOC, underlining the Group’s focus on business diversification and geographic expansion. ENOC Retail has set new benchmarks in the retail sector with the introduction of the ZOOM convenience stores that operate as part of the service stations and on the Dubai Metro network. 

Today, ENOC Retail has around 165 ZOOM outlets, including 41 on Dubai Metro, and employs more than 4,000 people. It also offers some of the most popular franchising concepts in the region of international brands such as Saquella Café. 

ENOC Retail has also introduced two new concepts – the ZOOM Market and ZOOM Mart – which take the convenience store closer to residential communities. The ZOOM Mart already operates in key residential communities in Dubai and Ras Al Khaimah. 

With more than 80 million customer transactions annually, ENOC Retail has an extensive network of service stations in Dubai and the Northern Emirates. Over the years, the business segment has come to symbolise speed, convenience, service and value. In addition to its core fuel retailing, the service stations feature ZOOM convenience stores, Pronto fresh food and coffee, car wash and quick lube outlets, as well as AutoPro automotive services and Tasjeel vehicle testing and registration services – offering an integrated experience for customers.