Emirates NBD reveals new Private Banking proposition

Press release

Published February 7th, 2016 - 08:30 GMT

Emirates NBD head office

Emirates NBD, a leading bank in the region, has revealed a new brand proposition for its Private Banking (PB) division under the theme ‘Opportunities to Inspire’. The campaign underscores Emirates NBD PB’s emergence as the leading full-fledged investment advisory platform in the region focused on three pillars: Succession Planning; Expansion & Growth; and Investment Opportunities.

With a wide client base including HNWI (high-net-worth individuals) and UHNWI (ultra-high-net-worth individuals), families and institutional investors as well as intermediaries, Emirates NBD’s Private Banking business has witnessed steady growth from its core GCC and Global South Asian client segments in 2015, including profitable growth across all its international locations, namely Riyadh, London and Singapore with a significant increase in income.

Commenting on the new campaign, Saod Obaidalla, Executive Vice President, Head of Private Banking said, “Opportunities to Inspire underlines the value proposition we offer to our clients. Guided by our new brand strategy, an experienced coverage team will deliver an unmatched range of investment solutions at the highest service levels to our clients.” Obaidalla was recently promoted to lead the bank’s global Private Banking business.

Added Suvo Sarkar, Senior Executive Vice President, Group Head Retail Banking & Wealth Management, Emirates NBD, “As a UAE-based wealth manager with international booking centres, we are able to offer our clients growth opportunities in the region and beyond to fulfil their financial goals and aspirations. Our team of investment professionals and research analysts combine local expertise with an international market view providing us a definitive edge as we guide our clients through current dynamics in the global market.”

Emirates NBD Private Banking was recently named ‘Outstanding Private Bank – Middle East’ at the2015 Private Banker International Global Wealth Awards and was also highly commended for ‘Outstanding NRI/Global Indians Offering’ at the awards ceremony.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.