Dubai Customs launches Jawab service on social platforms

Press release

Published February 28th, 2017 - 10:00 GMT

During the event

Following the vision of the wise leadership and in support of Dubai towards the world’s smartest city status, Dubai Customs launched, yesterday Tuesday 28 February, “Jawab” service. The new artificial intelligence communication service, which connects Dubai Customs with its clients through social media platforms, was inaugurated in the presence of Ahmed Mahboob Musabih, Director of Dubai Customs.

The new service will see a virtual officer respond to clients enquires 24/7 without any human intervention through Dubai Customs accounts on Facebook and Twitter. By the end of 2016, the number of followers of Dubai Customs’ social channels increased by 37% compared to 2015, and interaction with Dubai Customs’ news and bulletins also increased by 2%.

Commenting on the new service, Ahmed Mahboob Musabih said:

“We are happy to launch a new smart service within our vision to adopt the latest applications and provide our clients with 7 star services following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai. The new service will help attend to clients’ enquiries and enable them to contact relevant departments.

“It is very easy and convenient to use and is reminiscent of our attitude and vision as the first 100% smart government department, so we will keep on developing it to attain even higher levels of client happiness in order to go over the 96.2 percentage that we reached last year”.

Musabih thanked the Customs Development Division for launching this innovative service.

Background Information

Dubai Customs

Dubai Customs is one of the leading government departments taking part in enhancing sustainable development and promoting Dubai’s image worldwide, turning it into a principal capital, business and tourism destination, as it facilitates smooth movement of legitimate trade and leverages economic and social development, the matter which is consistent with its slogan stating "gateway to Dubai’s prosperity", because prosperity is usually based on free trade through a safe, fast and practical environment to meet the needs of people and adapt to their requirements. This in addition to DC’s main role to protect society and borders against those who try to smuggle prohibited substances to or through Dubai threatening the community safety and security.