du, Ericsson Partner to Transform IoT and Cloud Services in the Middle East

Press release

Published October 12th, 2017 - 07:44 GMT

Farid Faraidooni, Chief Operations Officer, du, and Rafiah Ibrahim, Head of Market Area, Middle East & Africa, Ericsson during the signing.

Ericsson and du, a telecommunications operator based in Dubai, United Arab Emirates, have partnered to accelerate digitalization in the region by deploying innovative solutions that enable faster introduction of new Internet of Things (IoT) services.

The partnership will enable du to offer flexible pricing and billing solutions for IoT and cloud platforms toward enterprise customers. Ericsson’s Enterprise and Cloud Billing solution will also allow du to offer Billing as a Service for government entities and several industry verticals such as utilities, retail and transport.

Farid Faraidooni, Chief Operations Officer, du, says: “Our partnership with Ericsson will enable us to further empower our stakeholders in the digital transformation era by making it easier for them to rapidly take their offerings to market. Ericsson’s unique solutions provide the flexibility we require, with little customization efforts needed to integrate into our existing technology. We will continue to offer our customers the latest innovative technologies and this solution reduces our time to market when creating new business models and services for our customers.”

Rafiah Ibrahim, Head of Market Area Middle East & Africa, Ericsson, says: “Our latest Mobility Report forecasts 29 billion connected devices by 2022, of which around 18 billion will be in IoT. With this enormous market potential, first-mover operators around the world are positioning themselves to capitalize on this opportunity by deploying solutions that help enterprises rapidly offer innovative new services. Our Enterprise and Cloud Billing solution will allow du to monetize existing services, develop new offerings and accelerate digitalization in the region.”

The new partnership deal was signed during a ceremony at GITEX Technology Week 2017, the largest annual consumer computer and electronics trade show, exhibition and conference in the region, held at the Dubai World Trade Centre from October 8 to 12.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.