du Partners with 360VUZ to Support Regional Expansion and User Acquisition

du, joined forces with the award winning 360VUZ, a UAE based virtual reality and 360 degree live video startup pioneer – backed by Dubai Silicon Oasis Authority, to deliver breathtaking experiences to users with the help of the latest technologies developed by 360VUZ, which has also recently won an award for the best Media Startup of the Year in the Middle East region.

This partnership will support user acquisition and regional growth to the 360VUZ mobile application, which is currently aegional champion and market leader in 360 videos, Virtual Reality mobile applications with month on month double digit growth and 360 Live Streaming.

The ambition is to further grow the 360VUZ user base and library which already encompasses the biggest 360 Live Video library in the region with a catalog of top exclusive events, master classes, celebrity behind the scenes and breathtaking experiences.

Khaled Zaatarah Founder and Chief Executive Officer of 360VUZ, commented: "We are proud to partner with du and are confident of the value du will bring to our expansion. This is just the beginning. We believe strong partnerships with the right idea and a strong team is what it takes to disrupt an industry and build an empire. As the region's pioneer Virtual Reality Innovation Startup in the Middle East, we will always thrive to have the right partnerships to provide our users the best experiences”.

Samer Giessah, Vice President of Innovation, remarked: “At du, we continue to push the boundaries of information and communications technologies and what we can deliver to our customers through significant partnerships, such as our new association with 360VUZ. Our focus is on technology and lifestyle innovations enabling us to create well developed models that meet consumer demand. This latest association will enable us to provide a unique and new value proposition that adds value for our customers."

This partnership is in line with du Innovation, and the telco’s commitment to empower individual, enterprise and government customers through new innovations and partnerships. du Innovation continues to partner with local and regional start-ups to create new opportunities and use cases for customers. In line with this commitment du has a number of outreach models for partnerships – these include participation in entrepreneur and innovator events such as the Step Conference, GITEX Technology Week and Dubai Innovation Week amongst others. In addition to this, du creates lasting associations with government bodies that support entrepreneurship and innovation such as the Dubai Future Accelerators.