The New XperiaTM Z LTE Sony Smartphone exclusively from du, with 10GB free data every month for a year

Press release

Published September 1st, 2013 - 11:11 GMT

du is committed to providing its customers with the latest innovations and the best variety of choice, with value-added bonuses that take their experience above and beyond expectations. Now, with the arrival of Sony’s new flagship Android smartphone, the Xperia Z LTE, launched exclusively with du in the UAE, customers can enjoy the new smartphone’s unparalleled features with AED 470 discount, 10GB of free data every month for a year and a free Sony headset, through the company’s Smartphone Festival offer.

Customers can visit the du Shop of their choice to buy their new Sony Xperia^TM Z LTE smartphone, priced at AED2,349. When buying it with any monthly plan, including du’s Smart Plan, Emirati or Elite Super Plan, customers can enjoy not only AED 470 off the price of the new Xperia^TMZ LTE, but will receive 10GB of free data every month for a year!

Fahad Al Hassawi, Chief Commercial Officer, du, said: “We’re all about adding life to life by bringing our customers the best value-added offers. With the Smartphone Festival, we are leading the way with smartphone offers combined with the best plans and data benefits to suit today’s lifestyles. Our exclusive partnership with Sony to launch the Xperia^TM LTE is yet another example of how we endeavour to continuously provide our customers with nothing but the very best.”

Ruediger Odenbach, Vice President, Sony Mobile Communications Middle East and Africa, said, “Earlier this year, the launch of the original Xperia^TMZ generated a great deal of excitement internationally at the Consumer Electronics Show (CES), which is a major technology-related trade show held annually in Las Vegas. It has since exceeded all sales expectations here in the Middle East and internationally proving to be a game-changer in smartphone technology. The Xperia^TM Z LTE takes this to the next level and we are delighted to launch it in the UAE through our strategic partnership with du.”

The new Xperia^TM Z LTE boasts a range of unparalleled features, including LTE, a 5” Full HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, the Mobile BRAVIA® Engine 2 and a 13 megapixel fast-capture camera. Offering the best of Sony in a smartphone, the device uses advanced technology from the whole range of Sony’s multimedia products. For more details about the phone please visit: www.sonymobile.com

Available in black and white, Xperia^TM Z LTE will launch on Android 4.1 (Jelly Bean), which will be upgraded to 4.2 shortly after launch for the latest Android user experience.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.