Dhofar Automotive Partners With Spartan Trifecta in Oman

Dhofar Automotive, represented by the RAM brand were proud sponsors of the Spartan Trifecta, which was held recently at Jebel Sifah. The Spartan Trifecta is the world’s leading event in obstacle racing and the largest sports tourism event of its kind in the Sultanate. It received a huge fan-following this year, with over 6,000 attendees, including spectators. The event also saw the participation of more than 3,200 racers and the presence of 250 volunteers. Moreover, the race recorded unprecedented engagement on various social media channels.

Commenting on this event Biju Luckose, Marketing Manager at Dhofar Automotive said, “The Spartan Trifecta Race attracts millions of participants from across the world and has a huge fan base in the Sultanate. Dhofar Automotive’s sponsorship of the event was aimed at highlighting the unbeatable spirit of the RAM brand and to promote the brand’s renowned capabilities across all its model range; especially their ability to go anywhere, even across tough terrains. A RAM has always been well-known for its power and ability to take on any adventure. Additionally, through this sponsorship, we wanted to encourage everyone to try and take on their own adventures, and overcome challenging obstacles.”

This year’s edition is the second ‘Trifecta’ in the Sultanate and saw a wide range of activities, including a Kid’s Race and the Hurricane Heat, which is the first endurance race of its kind, held for a duration of four hours. The event saw several teams compete in a fun and challenging atmosphere.

Adults and kids from all over the world tested their strength and physical fitness at Jebel Sifah, one of the most prominent tourist and leisure destinations in the Sultanate. To finish the Spartan Trifecta race, participants had to pass three different races; ‘Spartan Sprint’ covering a distance of 5 km, ‘Spartan Super’ covering a distance of 13 km, and ‘Spartan Beast’ covering a distance of 20 km. Completing the race enabled them to be a part of the global tribe of Spartan Trifecta warriors.

The Hurricane Heat challenge included a uniquely designed run track for teams and saw the participation of men and women of different ages. Last but not least, there was also a Kids Race for children between the ages of 4 to 14 years. The races extended for different distances based on age groups; 800m for 4-6 years, 1.6km for 7-9 years, and 3.2km for 10-14 years.

“Dhofar Automotive supports and sponsors several events across Oman which help build better relationships with its customers across the country. We would like to invite all RAM enthusiasts in Oman to visit their nearest Dhofar Automotive showroom and learn about the latest RAM models, which are available for sale, or to book a test drive.” Biju added. 

For more information on the RAM brand or to book a test drive, please visit the nearest showroom or visit our website www.dhofarautomotive.com or call 24584530.