DFMC Leads the UAE Mattress Manufacturing Industry With 60 Percent Market Share

Press release

Published September 17th, 2018 - 08:41 GMT

king koil new products at the hotel show.

Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in the Middle East, continues to lead the UAE mattress manufacturing industry, capturing 60% of the market share.

DFMC, part of A.A. Al Moosa Enterprises, manufactures and markets two of the biggest premium mattress brands in the world, King Koil and Serta, which DFMC supplies to leading 5-star hotels across the UAE, KSA, Oman, Bahrain and India.

Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC, said: “The mattress industry in the UAE is very competitive with many brands trying to showcase their best in the retail and the hospitality segments. With the ongoing construction projects for hotels and residences, we expect a big demand for mattresses which is estimated to be around Dhs600 to Dhs800 million per annum which includes 30% to 40% of the premium segment market”

“DFMC has the market share of more than 60% in the premium segment mainly due to high quality and innovative products and various strategic decisions which has given us an edge over the competition,” added Rajan.

The innovative and high quality mattresses from King Koil and Serta with the latest designs are displayed at this year’s The Hotel Show where customers can feel and experience the ultimate sleeping comfort offered by the brands. A variety of bedding accessories like headboards, pillows, protectors, duvets are also showcased.

Background Information

Dubai Furniture Manufacturing Company (DFMC)

DFMC is a part of A. A. Al Moosa Enterprises, a progressive and diversified Group with diverse interests in architecture, design and planning, hotels and hotel apartments, real estate developments, car rental, manufacturing and hospitality services.

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India. DFMC was established in the year 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. Ever since its inception, DFMC has used marketing acumen and state-of-the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East.