DED, MBRF sign MoU to strengthen consumer awareness towards a knowledge economy

The Department of Economic Development (DED) in Dubai and the Mohammed Bin Rashid Al Maktoum Foundation (MBRF) have signed a memorandum of understanding (MoU) to launch programmes, initiatives and scientific awareness material on consumer protection for educators and professionals in the knowledge sector. 

The initiative is aimed to educate professionals about their rights and duties as consumers and strengthen DED’s role towards building a knowledge economy. Khalid Al Kassim, Deputy Director General for Executive Affairs in DED, and Sultan Ali Lootah, Acting CEO in MBRF, signed the MoU at DED’s headquarter in the Business Village. 

“We are pleased to sign the MoU with MBRF as we believe in their role in empowering future generations to become leaders, entrepreneurs and decision-makers. DED is determined to implement innovative programmes and projects that will enhance consumer awareness and protect their rights in line with our policy to provide a sustainable economic environment,” said Al Kassim. 

Al Kassim added: “DED will prepare an action plan including a timetable for the projects agreed upon in the MoU before starting the implementation process. DED will also provide logistical support for the programmes and projects, and also provide necessary information for the awareness materials to be distributed later on schools, universities and educational bodies.” 

“The MoU is in line with MBRF’s objectives to promote entrepreneurship by supporting innovation and research. The focus is on spreading awareness in the community in the area of consumer rights through innovative and easily understandable publications that address the younger generation,” said Lootah. 

The awareness programmes will be implemented in partnership with a group of writers and Emirati artists, supervised by specialists in the knowledge production team of the Mohammed Bin Rashid Al Maktoum Foundation and the Department of Economic Development.