Be Bold With Noon This Ramadan

She is bold, she is fearless and she is fierce, but who is she? Like many women across the Middle East challenging stereotypes, Dalal Hamza, is a trailblazer in her own right. Here to change the way things are done, just like noon.

Having found her passion as a weightlifter, Dalal is one of several Emiratis taking bold steps to change the way things are done, without compromising on culture and tradition – because who said your fitness goals need to be put on hold in Ramadan?

Dalal champions the home team in the gym where she sets fitness goals and pursues them with passion, all while wearing her stylish Nike Pro Hijab (sold on noon).

Drawing inspiration from Dalal, and reminding all women across our region that Ramadan is a time for self-reflection and well-being, noon has released a seasonal modest collection of abayas, fashion accessories and sportswear, featuring bold colours, designs and prints that place a modern twist on regional customs.  

Check out everything on offer this Ramadan on noon, the digital marketplace created in the region, for the region and powered by the region’s leading retailers.

From here, for here - #thefutureis noon.