Bawadi Mall welcomes holy month of Ramadan with special entertainment campaign for kids

Bawadi Mall, the biggest and one of the leading malls in the Al Ain city has announced a special entertainment campaign for kids to celebrate the holy month of Ramadan.

The campaign includes three plays in addition to a daily children's entertainment show as per the mall's strategic plan to attract families and children.

Khalid Shraim, Marketing Manager, Bawadi Mall said the campaign will lead to an increase in the footfall of visitors from all over the UAE and the neighborhood countries to the mall.

Visitors during the past two weeks of the holy month expressed their delight over the activities which entertained their children in an edutainment environment. The mall which gathers a set of well-known brands is linking shopping to entertainment not only for kids but also to all sections of society.

“The first play entitled “I love My Country” was staged from 11^th-13^th August while the second one entitled “Amazing Traffic” will be enacted from 18^th-20^th August. The mall will also hold a play entitled “The kid & The king” from 25^th-27^th August”.

All plays are held at 10 pm on the above mentioned dates. The kids’ shows is being held in two sessions daily at 9pm and 10 pm on week days and at 9pm on weekends throughout the holy month.

“This is the third Ramadan in Bawadi Mall since its launch and we are expecting success that will exceed the response in 2010 and 2009,” Shraim added.

Bawadi Mall, developed by Nael & Bin Harmal Inv. Co. L.L.C., positioned as Al Ain’s ultimate shopping, dining and leisure destination is located only 5 minutes from the town center on “Mezyad Road”, which can be conveniently accessed, avoiding the congested city roads.

The mall houses a mix of international as well as regional retail brands of fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main three spacious courts.

More than 380 brands are present in Bawadi Mall most notably Nokia, MAX, Zara, Mango, Marks & Spencer, Kotton, Toys R US, Magrudy’s, New look, Adidas, Guess, H&M and ACE amongst others.

Bawadi Mall provides an ideal shopping experience for people of the UAE and beyond. The mall succeeded in positioning itself on the international map very quickly through the series of marketing activities and global best practices.

In addition to its kids’ entrainment programs in Ramadan, Bawadi Mall features “Family Entertainment Center” which offers exciting ambience to the whole family, through a varied mix of fun, ranging from the “Roller Coaster” to the “Fun Ski Village”, amongst many other attractions. Eight movie theatres, a bowling alley, a distinctively rich food-court, and several casual dining alternatives offering delicious varieties of cuisines will make a visit to Bawadi Mall a worthwhile and exciting experience.