Bank ABC’s AI Fatema named ’Best Virtual Assistant in the Middle East’ in 2025

Bank ABC, one of MENA’s leading international banks, was awarded the ‘Best AI Virtual Assistant in the Middle East’ for its AI-powered, emotionally intelligent digital DNA human, Fatema, for her expanded role as an internal AI assistant for employees. Fatema was recognised among the best AI use cases at the AI World Series Awards 2025. 

The event, run by the AI for Business Institute, celebrated the most innovative companies from around the world. After a rigorous evaluation of over 138 submissions from 23 countries, a large panel of independent experts identified the winners who demonstrated AI excellence and generated the most value. The winners were announced at a ceremony in Dubai on October 9th, 2025, which gathered 250 innovation experts and representatives of from various sectors.

Commenting on the award, Bank ABC’s Group Chief Digitisation Officer, Dr. Yousif Almas: “We are honoured to receive this prestigious recognition for our AI assistant, Fatema. As an exemplary product of the Bank’s long-term AI and digital strategy, Fatema has evolved into a powerful employee assistant, seamlessly supporting teams across our global network. Since her launch, she has elevated efficiencies and insights generation, enabling our staff to focus on higher-impact activities that accelerate our vision as MENA’s international bank of the future. This award reaffirms our commitment to expanding Fatema’s capabilities, exploring new use cases that empower our employees and enhance the experiences of our corporate and individual clients.”

“We are delighted to see entries double year on year for this edition of the awards. Further proof that companies are getting stuck into Artificial Intelligence and using this technology to transform their business. A huge congratulations to all the Winners and thank you to our independent expert judges for their time and diligence, ensuring these awards are robust and fair.” Mark Hamill, Chapter Head, UAE of the AI for Business Institute.