Axiom Telecom first to sell HTC One red in the UAE

Press release

Published August 6th, 2013 - 08:49 GMT

Faisal Al Bannai, CEO, Axiom Telecom

Axiom Telecom today became the first retailer in the UAE to sell the HTC One Red.

The in-demand smartphone will be exclusively available at Axiom Telecom for a period of time before hitting other retailers.

The innovative retailer also launched a promotion whereby the first 100 customers of any HTC One device at Dubai Mall, Mall of the Emirates and Deira City Centre will receive a free HTC Media Link HD.

In addition, Axiom Telecom will be offering a bundle featuring Original HTC smartphone covers and screen protectors with every HTC One device.

Faisal Al Bannai, CEO, Axiom Telecom, said: “We are proud to be the first retailer in the UAE to sell the HTC One Red. HTC is an extremely innovative, increasingly popular brand in the region, and we are delighted to strengthen our partnership with them for the benefit of our customers.”

Crafted with a distinct zero-gap aluminium unibody, the HTC One incorporates innovations such as HTC BlinkFeed, HTC Zoe and HTC BoomSound.

Ramit Harisinghani, Country Sales Manager, GCC & Levant, HTC, said: “We are excited to work with Axiom Telecom on this promotion. The award-winning HTC One smartphone is our best-selling smartphone yet, and we’re now adding even more value to this revolutionary handset.”

Background Information

Axiom Telecom

It was 1997 when Faisal Al Bannai decided that there was a better way to trade and distribute mobile devices and accessories. axiom telecom was born. And now it’s all grown up. Today we’re the largest retailer and distributor in the region with 525 locations and growing, and more than 2,000 hand-picked expert employees across the United Arab Emirates, The Kingdom of Saudi Arabia and Bahrain.

We’re the major authorized retailer and distributor of some of the world’s most recognizable brands including Samsung, Apple, Huawei, Lenovo, BlackBerry and Nokia. We also deal with various telecom operator partners in each of the countries we have a presence.