Arabian Automobiles Nissan Launches ‘Automania Exchange’ Campaign

Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, is inviting all customers to trade in their vehicles between 5 and 9 October, for an exclusive opportunity to drive away in a brand new Nissan and receive up to AED 10,000* above market value for their current car. All car makes are accepted and will be assessed by Arabian Automobiles’ team of highly trained technicians, ensuring that customers enjoy market-leading trade-in deals and leave with the Nissan of their dreams.
In previous campaigns, the top four trade-in vehicles were Nissan’s Patrol, Xtrail, Pathfinder and Altima models. Reflecting the success of the offer, 65% of the customers were non-Nissan owners that chose to upgrade to brand new Nissan cars, while almost 60% became proud new owners of SUVs and the remainder opted for sleek sedans.
Arabian Automobiles constantly strives to bring customers exciting car buying experiences that offer them the chance to make life-changing upgrades. Nissan’s trademarked ‘Automania Exchange’ campaign is part of the brand’s ongoing efforts to assure exceptional customer satisfaction and will be available across all 12 of the company’s UAE showrooms, giving customers ample opportunities to take their driving experience to a new level with Nissan.
Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.