Al Tayer Motors Wins Three Ford Motor Company Awards for Exceptional Performance in the Middle East

Press release

Published May 22nd, 2025 - 06:06 GMT

Al Tayer Motors Wins Three Ford Motor Company Awards for Exceptional Performance in the Middle East

During the event

Al Tayer Motors, the exclusive UAE importer-distributor for Ford and Lincoln vehicles, won three awards from Ford Motor Company in the Middle East following a 59% combined vehicle sales increase in 2024.

Al Tayer Motors won the President’s Awards for new vehicle sales for both Ford and Lincoln brands during the recent annual Ford Middle East Distributor Conference held in Dubai. In the UAE last year, Ford vehicle sales increased by 64% while Lincoln vehicle sales grew by 21% registering the best sales for the brand in the region.

Al Tayer Motors also won the ‘Lincoln Excellence Award 2024’ in recognition of its top annual results achieved in vehicle sales and outstanding service, as reflected in the Net Promoter Score (NPS) rated by Lincoln customers throughout the year.

"Our Ford and Lincoln sales and after-sales teams are committed to providing exceptional service at every stage. We continually invest in training our staff and improving our services and facilities. We are dedicated to enhancing our digital experience through our highly rated Al Tayer Motors app and e-commerce website, ensuring a smooth and enjoyable service and buying experience, both online and offline. These awards truly reflect our hard work and dedication," said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Ravi Ravichandran, President of Ford Middle East, said: “Al Tayer Motors has been our most valuable distributor partner in the UAE, consistently delivering outstanding customer experiences and driving impressive sales growth on both Ford and Lincoln brands. Their strategic leadership vision with highly capable team, customer centric facilities and process helped achieve a combined 59% sales increase and boosted our brand rankings in this highly competitive market. With an exciting 2025 product lineup- including the all-new Ford Expedition, the first-ever Mustang Mach-E, the new Territory, and the all-new Lincoln Navigator we are confident Al Tayer Motors will build on this momentum and set new records.”

Al Tayer Motors is also the official UAE importer-distributor for Ford Trucks and has won numerous awards for excellence in sales and service across all the brands it represents.

Background Information

Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers such as Land Rover, Jaguar, Ford, Lincoln, Ferrari and Maserati across the UAE. Al Tayer Motors’ portfolio also includes commercial vehicles - Ford Trucks in the UAE.

As a company, we deal with a discerning customer who demands the best. From this stand point, we created a unique retail and service environment to meet our brands’ expected service standards.

The automobiles we sell provide immense pleasure and satisfaction to their owners and we add value by ensuring the joy is uninterrupted. Dedicated service, sales and parts centers in addition to world class personnel provide each customer with a unique ownership experience.