Al Tayer Motors Recognised By Dubai Camel Racing Club For Long Term Support To UAE’s Heritage Sport

The Dubai Camel Racing Club (DCRC), a pioneering and leading sports establishment, celebrated its long-term association with Al Tayer Motors, the UAE’s official Land Rover importer-dealer. DCRC presented a trophy to the dealership as an official recognition of its support to the 2020-21 racing season, as a platinum sponsor.

Speaking during the presentation, Abdulla Ahmad Faraj AlFalasi, Director of Marketing, Partnerships & Events said, “The partnership of the DCRC and Al Tayer Motors is in line with our strategic direction and vision. It’s our objective to enhance the quality of services offered in the major races and events by sharing experiences and using the latest inventions to create effective solutions. The DCRC thanks Al Tayer Motors for its ongoing support of the Marmoom Heritage Festival for the past few years. The dealership’s continued sponsorship of the UAE’s and the GCC’s first popular sport as well as the Festival has greatly contributed to its success.”

Al Tayer Motors, together with Land Rover, has sponsored camel racing and the DCRC for more than a decade. 

“Supporting traditional sports in the UAE allows us to celebrate the rich heritage of the country while giving back. Camel racing is an exceptionally thrilling sport, and we are very proud to be a long term sponsor of the DCRC with Range Rover vehicles, which have a historic association with the UAE spanning many decades and generations,” said Mona Hassan Sadoun, Vice President – Customer Experience and Marketing, Al Tayer Motors. 

Al Tayer Motors, one of the nation’s leading automobile dealerships, has been associated with many traditional sporting events in the UAE including horse racing, horse and camel endurance races, Jiu-Jitsu, traditional sports including falconry, hunting, archery, Al Youla, football, tennis, golf and polo among many others.