Al Salam Bank Sends Promising Football Talent to Serbia for Special Training

As part of its ‘Project Dream’ initiative, Al Salam Bank recently sent a group of promising young Bahraini football players to the Republic of Serbia for an intensive training program. Launched in collaboration with Ole Academy, the initiative aims to develop young athletes and prepare them for national team representation.
For ten days, the 17-year-old footballers immersed themselves in a rigorous training regimen under the guidance of experienced coaches from the renowned Serbian football clubs Partizan and Vojvodina. Immersed in a professional football environment, they honed their skills, built confidence, and developed essential skills such as teamwork, commitment, discipline, and sportsmanship.
On the occasion, Mr. Mahmood Qannati, Head of Marketing & Communications, and ESG Officer at Al Salam Bank said, “We are proud to share the positive outcome of our strategic partnership with Ole Academy. It has been instrumental in identifying and cultivating raw talent. Through rigorous trials, we assembled a team of exceptional young players ready to embark on this transformative experience.”
Emphasizing the program’s holistic approach, Mr. Qannati added, “Beyond technical skills, Project Dream aims to foster personal growth and cultural enrichment among the players. Our goal is to equip these young athletes with the tools they need to excel not only on the field but also in life. We are pleased to discover and sponsor these talents to potentially represent Bahrain at the 2030 and 2040 World Cups.”
Partizan and Vojvodina have a rich history of achievements at the local and regional levels. The clubs have contributed significantly to the history of Serbian football and are considered among the best academies in Europe. Their state-of-the-art training facilities and well-rounded methodologies have produced numerous football stars.
By supporting these young aspiring footballers, Al Salam Bank has demonstrated its commitment to community development beyond traditional banking services. The Bank aims to cultivate a new generation of leaders and role models who will contribute significantly to the Kingdom’s progress.