Al Salam Bank Launches Retail Academy Program for Employees

Al Salam Bank announced the launch of the second edition of its Retail Academy on 7 September 2023, at the Knowledge Center located at the Bank's headquarters. The academy is designed to equip employees with the essential skills and knowledge required to deliver exceptional client service across all facets of retail banking.
Over the course of five months, Al Salam Bank will partner with the Bahrain Institute of Banking and Finance (BIBF), as well as Asas Training and Roaa for Training & Consulting, to conduct a comprehensive series of training sessions encompassing a wide spectrum of topics pertinent to retail banking and personal skills development. These training modules cover identifying the features of banking services and products, evaluating their alignment with individual client needs, establishing and maintaining robust client relationships while adhering to the guidelines set forth by the Central Bank of Bahrain and governance laws, and offering financial guidance to clients in accordance with these requirements.
Commenting on the occasion, Ms. Muna Al Balooshi, Head of Human Resources and Administration at Al Salam Bank, said: "Al Salam Bank has always accorded the highest priority to the training and development of its workforce. As such, we have launched this training program with a specific focus on retail banking, recognizing its importance in the market. We aspire to incorporate additional topics in future editions of the Academy. In line with our ongoing commitment to professional development and the pursuit of client service excellence, employees who successfully complete the program will also receive certified accreditation."
The Retail Academy will serve as a guiding principle for employees, equipping them to provide financial consultations to clients, enabling them to achieve their financial goals while delivering personalized services. The program will also reveal the latest digital banking tools and technologies aimed at enhancing the convenience and security of clients' banking experience. Additionally, it will enrich employees' understanding of the importance of adhering to legal and ethical standards while ensuring compliance with retail banking regulations.
Background Information
Al Salam Bank
Al Salam Bank-Bahrain B.S.C (ASBB) is an Islamic bank headquartered in the Kingdom of Bahrain, and licensed and regulated by the Central Bank of Bahrain.
ASBB was established on 19 January 2006 in the Kingdom of Bahrain with paid-up capital of BD 120 million (US$ 318 million) and commenced commercial operations on 17 April 2006. The Bank was listed on Bahrain Bourse on 27 April 2006 and subsequently on the Dubai Financial Market (DFM) on 26 March 2008.
ASBB completed its merger with the Bahraini Saudi Bank (BSB) on 22 December 2011. On 2 February 2014, Al Salam Bank-Bahrain and BMI Bank B.S.C. (c) confirmed the conclusion of a business combination between the two institutions after obtaining the approval of their shareholders at their respective extraordinary general assembly meetings, and of 30 March 2014 BMI Bank became a wholly owned subsidiary of ASBB.
ASBB offers its customers a comprehensive range of innovative and unique Shari’a-compliant financial products and services through an extended network of branches and ATMs, utilizing the state-of-art technologies to meet various banking requirements. In addition to its retail banking services, the Bank also offers Corporate Banking, Private Banking, Asset Management and Treasury services. The Bank's high-caliber management team is comprised of highly qualified and internationally experienced professionals with proven expertise in key areas of banking, finance, and related fields.