Al Masaood CVE Wins UD Trucks Partner of the Year 2025

Al Masaood Commercial Vehicles & Equipment (CVE), the authorised distributor of UD Trucks in Abu Dhabi, Al Ain & Western region has been named UD Trucks Partner of the Year 2025, earning top global recognition at the UD Trucks Partners Conference in Tokyo. Selected from more than sixty international dealers, the award highlightsAl Masaood CVE’s consistent performance in sales, aftersales, and customer support — reinforcing its position as one of the brand’s leading partners globally.

Hani El Tannir, CEO, Al Masaood Group Industrial, said: “Being named UD Trucks Partner of the Year is a significant milestone for our team and a testament to our long-term commitment to delivering high- end commercial and mobility solutions in the UAE. This recognition demonstrates the strength of our partnership with UD Trucks and reflects the consistent efforts of our people across sales, aftersales, and operations. Our focus remains on reliability, customer satisfaction, and building sustainable value for the industries we serve.”

Al Masaood CVE has become a benchmark dealer in the Abu Dhabi’s commercial sector, particularly within waste management where it maintains a strong market share. The division also supports customers in oil and gas, construction, logistics, and other commercial applications. Its transition from a predominantly B2B operation to a diversified retail portfolio has driven over 60% sales growth, increasing its relevance across multiple customer segments.

A key driver of this success is the division’s robust aftersales capability. As the only UD Trucks dealer offering a six-year, bumper-to-bumper service contract for fleets, Al Masaood CVE provides unmatched stability and lifecycle support. This has contributed to a 50% expansion of UD Trucks within its contract portfolio, reinforcing long-term customer confidence.

Mohamed El Zeftawi, General Manager, Al Masaood CVE, said:

“This award highlights the exceptional work of our sales, aftersales, and operations teams, whose dedication and expertise have enabled us to deliver outstanding results for our customers across multiple sectors. It reflects our commitment to operational excellence, innovative solutions, and meeting the evolving needs of the industries we serve. While we celebrate this recognition, it also reinforces our focus on continuous improvement and our ambition to expand UD Trucks’ presence and impact in the UAE and beyond.”

The accolade reinforces the collective effort of Al Masaood CVE’s role in advancing high-quality commercial vehicle solutions in Abu Dhabi and the wider UAE, aligned with national priorities for industrial growth and enhanced operational efficiency.