Al-Futtaim Appoints Jorge Navea as President of Al-Futtaim Automotive to Accelerate the Group’s Future Mobility Vision

Al-Futtaim, one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, today announced the appointment of Jorge Navea as President of Al-Futtaim Automotive, effective immediately, a strategic appointment that reinforces Al-Futtaim’s commitment to shaping the future of mobility, accelerating growth, and delivering transformative customer experiences in a rapidly evolving global automotive landscape.

Jorge joins Al-Futtaim with a distinguished career spanning more than 30 years of international automotive experience across Original Equipment Manufacturers (OEMs), distribution, and mobility services. Most recently, as CEO of Astara – one of the world’s leading mobility companies –he led a significant transformation positioning the business as a global, technology-enabled mobility leader across both mature and high-growth markets.

In his new role, Jorge will drive Al-Futtaim Automotive's strategic growth agenda focusing on market expansion, next generation customer and aftersales excellence, and strategic investments across the Group’s automotive portfolio to future-proof the business.

Characterised as partnership-led, innovation-driven, and customer-focused leadership, Jorge’s approach is highly aligned with Al-Futtaim’s strategic vision for navigating the ongoing transformation of the automotive industry.

“I am honoured to join and lead the Automotive division of Al-Futtaim, an organisation with a rich legacy and a clear vision for the future of mobility,” said Jorge. “The automotive industry is transforming rapidly, and I look forward to leveraging my experience to accelerate growth, enhance the customer experience, and strengthen our market leadership by delivering innovative, sustainable, and human-centred mobility solutions , from intelligent driving technologies to connected, efficient, and safer transportation.”

Omar Abdulla Al Futtaim, Vice Chairman and CEO of Al-Futtaim, added: “We are delighted to welcome Jorge Navea to Al-Futtaim as the new President of our Automotive division. His extensive international experience and proven track record in transforming businesses into technology-enabled mobility leaders make him the ideal choice to guide Al-Futtaim Automotive during this exciting period of evolution. With Jorge’s leadership, we are focused on accelerating growth and scaling our platforms across markets, while reinforcing our strategic pillars of customer centricity, AI and technology, with a focus on delivering exceptional experiences that redefine how people move.”

Looking ahead for 2026 with Jorge at the helm, Al-Futtaim Automotive’s strategic priorities include accelerating the shift toward low carbon, electrified, and sustainable transportation, building intelligent and connected infrastructure, and placing customers at the heart of every interaction. The division simultaneously remains steadfast in its commitment to enriching lives by redefining how the world moves, through sustainable, intelligent, and human-centred mobility solutions.

The appointment of Spanish-born Jorge underscores Al-Futtaim's commitment to leadership, innovation, and delivering unparalleled value to its customers and stakeholders as it continues to drive the future of mobility, today.