UAE ranks in top ten importers of Swiss timepieces - Ahmed Seddiqi & Sons underscore returning consumer confidence as driving factor

Press release
Published September 2nd, 2012 - 08:17 GMT

Al Bawaba
Al Bawaba

According to first half 2012 results released by the Federation of the Swiss Watch Industry FH, the UAE ranks amongst the Top 10 counties importing Swiss watches, translating into a value of 488.8 million Swiss Francs for watch imports alone. The luxury timepiece retail sector within the UAE is going from strength to strength and is currently the only Middle Eastern country to be featured in the Top 10 round up, ahead of Saudi Arabia at number 14 and Qatar at number 21.

As the leading retailer of luxury timepieces, Ahmed Seddiqi & Sons offer the largest portfolio of Swiss watches including, A. Lange & Söhne, Patek Philippe, Audemars Piguet, and Rolex and remains optimistic about the future of the Middle East’s consumer market. Encouraged by the appetite of patrons and growing consumer interest, Ahmed Seddiqi & Sons opened 8 new retail outlets in the first half of 2012 and currently operate 58 outlets across the UAE. 

“The UAE’s consumer market has witnessed a shift in buying patterns similar to the global market, but it is a positive sign that consumers from both the domestic and overseas market are once again interested in luxury Swiss timepieces. We have seen a steadying of demand and returning of consumer confidence and are pleased to be able to offer one of the largest selections of Swiss timepieces in the region,” commented Mr. Mohammed Abdulmagied Seddiqi, VP – Sales & Retail, Ahmed Seddiqi & Sons. “Our mandate remains to surpass the expectation of our customers and we are confident that through the introduction of new brands, limited editions and established favourites, we will continue to attract watch enthusiasts and fashion forward customers. The results that have been shared by the Federation of the Swiss Watch Industry FH are a testament to the popularity of Swiss watches in the UAE and we look forward to sharing our extensive range of timepieces with customers.”

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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