PepsiCo Beverages International (PBI) and its partners across the region have introduced the new easy-carry Multipack range into modern trade – making it the first beverage company to introduce this packaging in the Kingdom and the Middle East.
Available in six-pack, 12-pack, 24-pack and 30-pack, consumers now have the choice to carry their favorite Pepsi brand home and “fridge it”.
“The new easy-carry multipack range - which includes Pepsi’s core brands, Pepsi, diet Pepsi, Pepsi Twist, 7UP, Diet 7UP, Mirinda and Mountain Dew, is yet another example of unique packaging innovation by Pepsi to satisfy our consumers’ refreshment needs and demonstrate our leadership in the local market,” commented General Manager of Al-Jomaih Bottling & Can Making Plants, the exclusive PBI bottler in the Central Province of Saudi Arabia, Elie Fayyad. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
