Pepsi - KFC promotion receives positive consumer reponse

Published November 18th, 2002 - 02:00 GMT
Al Bawaba
Al Bawaba

Dubai Refreshments Company, the sole franchisee and distributor of Pepsi Cola products in Dubai and northern emirates, announced recently that its joint promotion with its long-term partner, Kentucky Fried Chicken (KFC), has attracted thousands of consumers from across the region. 

 

The company recorded a net profit of 17.6 million Emirati dirhams ($4.5 million) in 2001, a slight increase in growth compared to figures from the previous year. Volume was up five percent during the same period. — (menareport.com) 

© 2002 Mena Report (www.menareport.com)